I'll show you mine... if you show me yours ;)
Background:
Float Credit, a financial technology company, approached our creative agency with a simple idea for their 30-second commercial. They wanted to create a light-hearted and relatable script that would engage their target audience while promoting their credit solutions. We took on the challenge of writing, producing, directing, and editing the commercial, which was ultimately advertised on YouTube. The commercial exceeded expectations, garnering 1.5 million views and receiving overwhelmingly positive comments.
Objective:
The primary objective of the commercial was to generate brand awareness and capture the attention of small business owners who may be seeking credit solutions. The humorous innuendo-filled script aimed to create an emotional connection, break the ice, and establish Float Credit as a company that understands the challenges and frustrations of obtaining credit.
Results:
The commercial became a major success, surpassing expectations in terms of views and engagement. It received 1.5 million views on YouTube and generated overwhelmingly positive comments from viewers. The humorous innuendo and relatable scenario resonated with the target audience, creating a memorable and shareable commercial.
The success of the commercial showcases the power of humor and relatability in capturing the attention of the target audience and promoting brand awareness. Float Credit was able to differentiate itself in the competitive financial technology market by delivering a memorable and entertaining commercial that resonated with viewers.