All Natural. Simply Effective.

 

Pacific Labs is a CBD brand that offers muscle freeze with natural and health-beneficial CBD products. The brand has a focus on wellness and wanted to create a strong digital presence to reach its target audience.

 

Objective:

We were with Pacific Labs from Inception. As a new brand, their challenge was to establish their presence in the crowded CBD market and differentiate themselves from competitors. It was our job to create an angle that emphasized natural, healthy products that didn't scare consumers who might not understand the true benefits of CBD.

 

Strategy:

We started by conducting a thorough analysis of the brand's target audience and competitors. Based on the insights gathered, we developed visual identity, a brand voice, and a comprehensive digital marketing strategy that included the following:

 

Brand Identity Development: We worked with Pacific Labs to create a unique and memorable brand identity that resonated with their target audience. We developed a brand logo, packaging, color palette, typography, and messaging that emphasized the brand's focus on wellness, mindfulness, and natural ingredients.

 

Social Media Marketing: We developed a social media marketing strategy that included content creation and community management on Instagram. We created engaging content that showcased the health benefits of CBD products and encouraged user-generated content through contests and giveaways.

 

Content: When it came to content, we wanted to be simple and specific. The goal was to create a sophisticated, but inviting tone in everything that we released, while also incorporating eye-catching colors. Our launch shoot took place in a cabin-style home just outside of Los Angeles, where we tried to capture that vibe of living a mindful and active life.