Because saying thanks should be easy!

 

Thanks Naturals is a CBD brand that offers gift boxes filled with natural and health-beneficial CBD products. The brand has a focus on wellness and wanted to create a strong digital presence to reach its target audience.

 

Objective:

Thanks Naturals approached us with the objective to create brand awareness, increase website traffic and sales for their gift boxes. As a new brand, their challenge was to establish their presence in the crowded CBD market and differentiate themselves from competitors.

 

Strategy:

We started by conducting a thorough analysis of the brand's target audience and competitors. Based on the insights gathered, we developed a comprehensive digital marketing strategy that included the following:

 

Brand Identity Development: We worked with Thanks Naturals to create a unique and memorable brand identity that resonated with their target audience. We developed a brand logo, color palette, typography, and messaging that emphasized the brand's focus on wellness and natural ingredients.

 

Social Media Marketing: We developed a social media marketing strategy that included content creation and community management on Instagram. We created engaging content that showcased the health benefits of CBD products and encouraged user-generated content through contests and giveaways.

 

Content: Our goal was simple - create a brand image that transcends traditional marketing aesthetics for cannabis and hemp related industries and create something that is friendlier and more inviting. One of the applications of this strategy was through a campaign called "Meaningful Mocktails", where we had influencers share CBD-infused cocktail recipes in the form of elevated User Generated Content (UGC). We used vibrant and familiar ingredients, all of which could be found in a well stocked fridge to create exciting new recipes viewers could easily try at home.