FLOAT CREDIT

I'll show you mine... if you show me yours ;)

Background: Float Credit, a financial technology company, approached our creative agency with a simple idea for their 30-second commercial. They wanted to create a light-hearted and relatable script that would engage their target audience while promoting their credit solutions. We took on the challenge of writing, producing, directing, and editing the commercial, which was ultimately advertised on YouTube. The commercial exceeded expectations, garnering 1.5 million views and receiving overwhelmingly positive comments.

Objective: The primary objective of the commercial was to generate brand awareness and capture the attention of small business owners who may be seeking credit solutions. The humorous innuendo-filled script aimed to create an emotional connection, break the ice, and establish Float Credit as a company that understands the challenges and frustrations of obtaining credit.